Unilever
More Than a Scoop: The Financial and Economic Implications of Ben & Jerry’s Activist Brand
The Ben & Jerry’s-Unilever conflict over a Palestine-themed ice cream is a critical case study in corporate finance, brand risk, and ESG investing.
Where Markets Meet Innovation
The Ben & Jerry’s-Unilever conflict over a Palestine-themed ice cream is a critical case study in corporate finance, brand risk, and ESG investing.