Taylor Swift
The Concert Economy: Deconstructing the Billion-Dollar Business of Live Music
Explore the financial evolution of live music, from a promotional tool to a billion-dollar industry driving the experience economy.
The Swift Effect: How Female Artists Are Composing the Future of the Music Economy
An analysis of the 2025 UK music charts reveals a major economic shift, with artists like Taylor Swift driving new investment models in fintech and IP.
The Fan Economy: How Digital Tribes Are Becoming a New Asset Class
Fanbases have evolved from consumers into a powerful new asset class. This analysis explores the economic impact and investment implications for business leaders.
The Swift Economy: Deconstructing the Financial Juggernaut Behind a 4 Million Record-Selling Week
Taylor Swift’s 4M album sales offer a masterclass in modern finance, brand economics, and direct-to-consumer strategy for investors and business leaders.
The Swift Standard: Deconstructing a 4 Million-Unit Album Launch as a Masterclass in Modern Economics
Taylor Swift’s new album sold 4M+ units, offering a masterclass in modern economics, finance, and direct-to-consumer strategy for today’s investors.
The Swift Economy: Deconstructing the Financial Juggernaut Behind a Record-Breaking Album
Taylor Swift’s new album isn’t just a hit; it’s a masterclass in modern finance, economics, and investing, offering key lessons for business leaders.