reputation risk
The Price of a Name: What a Scottish Golf Course Rebrand Teaches Investors About Reputation Risk
A Scottish golf course’s rebrand offers a powerful lesson on reputation risk, ESG investing, and the financial calculus of protecting brand equity.
The Billion-Dollar Comment: How One Executive’s Words Put Campbell’s Brand and Stock on the Line
A Campbell’s executive’s firing over disparaging remarks offers a key lesson on how corporate culture directly impacts brand equity and stock market value.
11 mins read
The Unraveling of an Legacy: Lawrence Summers, Epstein, and the High Price of Association in Modern Finance
Lawrence Summers’ ties to Jeffrey Epstein offer a stark lesson on reputation risk, governance, and the high price of association in modern finance.