demerger
The Ice Cream Wars: Unilever, Ben & Jerry’s, and the Battle for a Brand’s Soul
A clash between Ben & Jerry’s founders and a Unilever exec over a demerger reveals a deep battle for the soul of activist brands in corporate finance.
Where Markets Meet Innovation
A clash between Ben & Jerry’s founders and a Unilever exec over a demerger reveals a deep battle for the soul of activist brands in corporate finance.