corporate activism
Ben & Jerry’s vs. Unilever: A High-Stakes Battle for Corporate Soul and Shareholder Value
Ben & Jerry’s co-founder warns the brand could be destroyed, sparking a critical debate on corporate governance, ESG investing, and brand authenticity.
The Ice Cream Wars: Unilever, Ben & Jerry’s, and the Battle for a Brand’s Soul
A clash between Ben & Jerry’s founders and a Unilever exec over a demerger reveals a deep battle for the soul of activist brands in corporate finance.
More Than a Scoop: The Financial and Economic Implications of Ben & Jerry’s Activist Brand
The Ben & Jerry’s-Unilever conflict over a Palestine-themed ice cream is a critical case study in corporate finance, brand risk, and ESG investing.