brand revival
Exceedingly Good Returns: How a 1960s Cake Brand Baked a Modern Financial Turnaround
Discover how Premier Foods turned the nostalgic Mr Kipling cake brand into the engine of a multi-billion-pound financial recovery and stock market success.
Fabergé’s Resurrection: A Billionaire’s Gamble on Blending Imperial Legacy with Modern Finance
A new Russian owner plans to revive the iconic Fabergé brand. Is this a masterstroke in luxury investing or a risky bet on a bygone era?