brand perception
The £220 Sock: What Apple’s Most Ridiculed Product Teaches Us About AI, SaaS, and the Future of Innovation
Apple’s £220 iPhone Pocket was mocked online, but it reveals a masterclass in brand strategy, ecosystem lock-in, and the hidden role of AI and SaaS.
Beyond the Velvet Rope: Why Art Basel’s “VIP” Rebrand Signals a Seismic Shift in Wealth and Investing
Art Basel ditches the “VIP” title, signaling a major shift in luxury marketing to attract a new generation of wealthy investors from tech and finance.