brand equity
The 16Arlington Playbook: Decoding the ROI of Strategic Partnerships in a Volatile Economy
A fashion collaboration offers a surprising blueprint for business strategy, revealing key lessons on ROI, strategic partnerships, and leveraging heritage in finance.
Beyond the Toybox: How the ‘Kidult’ Economy is Reshaping Investment and Finance
The UK toy market is up 6%, driven by ‘kidults.’ This blog explores the economic and investment implications of this multi-billion dollar consumer trend.
The Soul Gap: Why EV Performance Isn’t Enough for Long-Term Investment Success
EVs are technically superior but often lack the emotional “soul” of traditional cars. This “soul gap” has huge implications for brand loyalty and investing.
The Billion-Dollar Question: De-Risking the “K” in K-Beauty for Global Investors
K-beauty’s global expansion and offshore manufacturing raise a key question for investors: Does authenticity depend on geography or a verifiable brand promise?
The Billion-Dollar Brushstroke: Is the Art-Fashion Alliance a Savvy Investment or a Market Bubble?
Art and fashion are converging as sales soften. Is this a savvy investment in brand equity or a sign of economic desperation in the luxury market?