Anta Sports
The €1.5bn Sportswear Shake-Up: Why a French Luxury Dynasty’s Exit and a Chinese Giant’s Entry Changes Everything for Puma
A €1.5bn deal sees the Pinault family exit Puma, paving the way for China’s Anta Sports in a major sportswear industry shake-up.
Beyond the Leaping Cat: Why Anta’s €1.5B Puma Play Signals a New Era in Global Sportswear
A deep-dive into the €1.5bn Puma stake sale to Anta Sports, analyzing the strategic motives of Kering and the global ambitions of the Chinese giant.