Luxury Brand Strategy
Fabergé’s Resurrection: A Billionaire’s Gamble on Blending Imperial Legacy with Modern Finance
A new Russian owner plans to revive the iconic Fabergé brand. Is this a masterstroke in luxury investing or a risky bet on a bygone era?
Beyond the Velvet Rope: Why Art Basel’s “VIP” Rebrand Signals a Seismic Shift in Wealth and Investing
Art Basel ditches the “VIP” title, signaling a major shift in luxury marketing to attract a new generation of wealthy investors from tech and finance.