Consumer Trends
From TikTok to the Stock Market: The Surprising Financial Implications of the Freeze-Dried Candy Craze
Discover how a TikTok candy trend is impacting the stock market, CPG investing, and financial technology, offering key insights for investors and leaders.
Beyond the Toybox: How the ‘Kidult’ Economy is Reshaping Investment and Finance
The UK toy market is up 6%, driven by ‘kidults.’ This blog explores the economic and investment implications of this multi-billion dollar consumer trend.
The Billion-Pound Fright: Unpacking the Surprising Economics of Halloween
Discover how Halloween has become a £1bn industry, offering key insights into consumer trends, the stock market, and the impact of financial technology.