Brand Strategy
Beyond the Tinsel: What Christmas Ads Reveal About the Global Economy and Investment Landscape
Holiday ads are more than festive cheer; they’re a barometer of the economy. Here’s what this year’s trends tell investors about our financial future.
The Crown’s Balance Sheet: Devaluing a Monarchy Through Reputational Risk
The Prince Andrew scandal is more than a royal crisis; it’s a case study in reputational risk, devaluing the monarchy’s brand and offering lessons for investors.
Musk’s Legal Gambit: A High-Stakes Bet on ‘Free Speech’ and the Future of X’s Financial Ecosystem
Elon Musk’s X is funding a far-right activist’s legal fees, a move that pits free speech absolutism against the financial realities of building a global fintech app.
The Billion-Dollar Brushstroke: Is the Art-Fashion Alliance a Savvy Investment or a Market Bubble?
Art and fashion are converging as sales soften. Is this a savvy investment in brand equity or a sign of economic desperation in the luxury market?