Brand Strategy
The Deal That Saved the Olympics: A Masterclass in Financial Innovation
Discover the untold financial story of how one man’s innovative model saved the Olympics from bankruptcy and created the multi-billion-dollar sports marketing industry.
The Plushie Portfolio: How a UK Toy Brand Became an Unlikely Economic Indicator in China
Discover how a UK plush toy brand became a surprising economic indicator in China, revealing deep insights into consumer psychology and brand strategy.
The Bardot Economy: Timeless Lessons in Branding, Disruption, and Asset Valuation
Brigitte Bardot was more than a film icon; she was an economic force. Explore the timeless lessons her career offers on branding, disruption, and investing.
From Reality TV to Retail King: Jamie Laing’s Sweet Strategy for Market Domination
Jamie Laing’s Candy Kittens acquires Graze from Unilever, creating a new snack powerhouse. A deep dive into the strategy, finance, and future of this bold M&A.
The Cracker Barrel Conundrum: When Nostalgia Clashes with the Bottom Line
Cracker Barrel’s failed modernization attempt and subsequent financial woes offer a powerful lesson in brand identity, economics, and investment strategy.
Ben & Jerry’s vs. Unilever: A High-Stakes Battle for Corporate Soul and Shareholder Value
Ben & Jerry’s co-founder warns the brand could be destroyed, sparking a critical debate on corporate governance, ESG investing, and brand authenticity.
The Billion-Dollar Battle for a Slogan: Why a Brand Dispute Is a Major Signal for Investors
A brand slogan dispute reveals deep insights into IP valuation, investment risk, and how fintech like blockchain is set to revolutionize asset protection.
Valentino’s AI Nightmare: A Cautionary Tale for Brands Rushing into Automation
Valentino’s AI-generated ads were slammed as “lazy” and “disturbing.” This case study reveals crucial lessons for brands on AI, automation, and brand soul.
Red Card for Crypto? FC Barcelona’s Sponsorship Fumble and What It Teaches Tech Startups
FC Barcelona’s cancelled crypto deal is a cautionary tale for tech startups on the critical importance of due diligence, brand alignment, and responsible innovation.
Anatomy of a Catastrophe: What Sky Sports’ 3-Day TikTok Failure Teaches Us About AI, Startups, and Innovation
Sky Sports’ TikTok channel “Halo” failed in 3 days. We dissect this marketing catastrophe and explore how AI, SaaS, and automation could have prevented it.
Beyond the Glitter: Decoding Investment Signals in the Shifting Jewellery Market
Discover how jewellery auction results, Ukrainian heritage, and consumer trends offer key insights into the global economy, investing, and financial markets.
From Reality TV to a $5 Billion Empire: A Financial Deep Dive into Skims’ Meteoric Rise
Skims, Kim Kardashian’s shapewear brand, has soared to a $5 billion valuation. We dissect the financial strategy and economic impact of this meteoric rise.